From "I Want It" to "I Can Do It!" Promoting Healthy Development in the Consumer Culture

What's In This Kit?
This training kit is designed to help teachers understand children’s vulnerability to marketing, how marketing can undermine children’s development and learning, and what teachers can do to empower children in a consumer culture. It contains:

• Expected training outcomes
• Preparation instructions
• Training strategies and tips
• Implementation steps
• Follow-up activities for teachers
• Follow-up activities for administrators/directors
• A learning assessment
• A training evaluation/further needs assessment
• A resource list
• The article “From “I Want It!” to “I Can Do It!” Promoting Health Development in the Consumer Culture” by Diane Levin
• A training certificate to award to teachers for attendance and participation
• A certificate for the trainer and other presenters

Who's the Target Audience?
The target audience for this kit is beginning, intermediate, and advanced teachers working with children from birth to age 8. This kit will address issues of concern related to the consumer culture that results from marketing food and products to children.

Teacher Skill Level

beginning intermediate advanced

Children's Age Level

infants toddlers preschoolers school-agers birth to 8

Kit Timeline:
Preparation time for this kit is 1 hour. Implementation time is estimated at 1.5 hours.

Training Outcomes:

1. Teachers will summarize the issues that impact children in a consumer culture.
2. Teachers will investigate how children’s thinking makes them vulnerable to marketing.
3. Teachers will investigate how marketing to children can undermine their development and learning.
4. Teachers will explore strategies for empowering children to evaluate the accuracy of marketing pitches.
5. Teachers will construct curriculum plans to address consumerism in developmentally appropriate ways in the classroom.
6. Teachers will apply teaching strategies designed to support children’s problem-solving related to consumerism.

These training outcomes address the following:

• B-6a, B-6b, B-7b, and B-7c of the Accreditation Criteria and Procedures of the National Association for the Education of Young Children (NAEYC, 1998)
• 1, 2, 3, 4b, 4c, 4d, 5 of NAEYC Standards for Early Childhood Professional Preparation, Initial Licensure Level (NAEYC, 2003).
• 1304.21(a)(4)(i) of Head Start Performance Standards (Federal Register, Nov. 5, 1996, Volume 61, Number 215).

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