Strategies for Promoting Your Program

This volume of Exchange Essentials includes the following selected Exchange articles, in PDF format, focusing on strategies for promoting your program:

• Listening to Parents Translates into More Referrals
  by Jo Kirchner
• Community-Building in the 21st Century: Social Media and Digital Marketing
  by Margaret Teller
• Five Ways to Economy-Proof Your Enrollment
  by Julie Wassom
• Creating a Video Tour to Market Your Center
  by Suzanne Gellens, Bobbie Mathews, and Shari Young
• Enrollment-Building Ideas from Exchange Readers
  from Exchange Readers
• Making Your Website an Effective Marketing Partner
  by Julie Wassom
• Marketing: No Longer an Afterthought
  by Phyllis Kalifeh
• Mission-Driven Advertising
  by Margaret Leitch Copeland, Susan Gimilaro, and Nancy Sullivan
• Harnessing the Power of Social Media to Build Your Business
  by Mark Mahoney
• The Lifetime Value of a Loyal Customer
  by Margaret Leitch Copeland and Susan Gimilaro
• Marketing Your Program
  by Susan Anderson
• Customer Service: What I Learned When I Bought My New Computer
  by Roger Neugebauer
• Know Me or No Me �" Finding Your Best Prospects for Enrollment
  by Julie Wassom

Note: Downloadable PDFs are only available for download in pdf format. Directions for downloading follow immediately after purchase.